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Their Success

  • 54% peer nominations as share of total (the first time peers outpaced managers since program inception) 
  • 39% increase in total recognition year-over-year 
  • 58% growth in high-value awards in one year

For the first time in the program’s history, peer nominations exceeded manager nominations. That’s a structural change in how recognition flows through the organization. The 39% year-over-year volume increase confirms the platform drove participation broadly, not just in one direction. And the 58% growth in high-value awards signals that employees were making meaningful recognition decisions.

Challenge

A leading midstream energy company knew that recognition wasn’t reaching the field. Dispersed teams working across remote locations had always struggled to feel connected to a corporate recognition program built for office environments. Manager-driven recognition dominated the numbers, but peer-to-peer recognition, the kind that actually signals a healthy culture, was minimal. Leadership wanted to understand whether a redesigned program could shift those dynamics and whether they could prove it with data.

Solution

Xceleration deployed a mobile-enabled platform with AI-enhanced tools designed specifically for employees who don’t sit at a desk. The platform made it easy for anyone, at any level, in any location, to recognize a colleague in real time. Peer recognition was built in as a first-class capability, not an afterthought. The mobile-first design removed the access barrier that had kept field employees outside the program, and the AI-enhanced tools helped surface recognition opportunities that might otherwise go unnoticed. Training and rollout were structured to drive participation from day one, not just activation.

Measuring the ROI of social recognition programs in a hybrid or dispersed workforce comes down to one question: Is recognition actually traveling horizontally, or is it only flowing top-down? Top-down recognition can be mandated. Peer recognition has to be earned. When peer nominations cross the majority threshold for the first time in a program’s history, that’s the signal that culture has shifted, not just behavior. For energy companies with distributed field teams, this program demonstrates what’s achievable when the platform is built to meet employees where they actually work.

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